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NextGen - Personalized attention.

Eg: "...Prescribing medications is mostly a trial-and-error process. Doctors select the most promising medicine for a patient. If it doesn’t work, they try another. But scientists are discovering that diseases progress along physiological pathways that vary from person to person. As genomics becomes better understood, doctors will be able to use DNA tests to determine the right treatment for each individual. Genentech, Pfizer, and Gen-Probe – all on this year’s Wired 40 list – are leading the way."

Ref.: wired.com
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1 Comment:

6:47 PM

By Blogger Kotesh,

Prescribing medicine is not a trial-and-error process. It is a probabilistic process, the results obtained after trials on rats and humans.
If they are leading the way, then we dont need any lab rats.
If they are really leading and did some breakthrough, go and but their stock.    



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